An Author's Marketing Playbook
A Step-By-Step Guide for How to Successfully Market You & Your Book for Aspiring and Published Authors.
The marketing playbook by Nicolette Lemmon is based on her expertise in running a marketing consulting firm for over thirty years and Marketing Network Groups for writers. The premise is that writing and publishing books is a business, and all businesses need good marketing strategy to be successful.
Many authors have no experience with marketing or the tools and techniques to sell more books. This marketing playbook provides simple checklists and examples to create a marketing plan, develop a target reader profile, author brand, website, promotional campaigns, budget, presentation tips, and evaluation techniques.
There is also a 20-minute marketing audit worksheet for authors to help focus time, talent, and treasure to move forward with their writing business. There are also three questions at the end of each chapter to give the reader "homework" and ensure they understand the content presented.
If you have limited or no experience with marketing, you will find the tools and techniques you need to sell more books. It's easy to read and offers steps to help you prepare the marketing and promotion whether you are independently or traditionally published. Even if you haven't published a book yet, you'll want to get started with marketing to jumpstart your first book launch.
There are numerous outlets selling Write. Market. Succeed. and here are a few:
Amazon
Barnes & Noble
Apple
Scribd
Almost Famous 2.0: How to Market Yourself for Success
For anyone wanting to build a successful career, Almost Famous is a workbook that is flexible and easy to use. With several self-tests, exercises, checklists and fun illustrations, you will gain immediate results.
Why Almost Famous?
Because every one of us has the potential to be famous, prosperous and fulfilled. With motivation and the right marketing and promotional tools, anyone can build a successful career.
Here is a look at the Table of Contents:
- Chapter 1 You're a Business
- Chapter 2 Determining the Values You Live By
- Chapter 3 Defining Your Goals to Achieve What You Really Want
- Chapter 4 The 4-P Assessment
- Chapter 5 The Marketing Plan to Support Your Career Dreams
- Chapter 6 The Personal Portfolio, Social Media and Other Key Tools
- Chapter 7 The Job Hunting/Finding Promotional Campaign
- Chapter 8 Interviewing Tips to Be Your Best
- Chapter 9 Rebuilding Your Personal Brand
Years ago, as I taught seminars for the American Marketing Association on how to market oneself in a career, to my surprise students asked me for the handbook. So, “Almost Famous: How to Market Yourself for Success,” was published. I sold about 1000 copies and then moved on to other projects.
Now, years later, with the help of my daughter, Amanda’s editing and graphic design skills, I updated the workbook to fit younger generations impacted by online services and the proliferation of social media. More importantly, it was a great project for us to work together to accomplish.
Easy to Order:
It is now available in eBook and printed formats at your favorite bookseller at this link: https://books2read.com/u/mZOqkR
A Writers Business Plan Workbook
COMING SOON!
Nicolette’s follow up book in her Write. Market. Succeed. series was developed with both aspiring writers and published authors in mind. Having a straightforward business plan based on your writing dream will help you achieve success.
For those who are interested in writing as a business, not merely a hobby, use this book to create a business plan to focus your time, talent, and treasure to finish projects and gain book sales.
The Year of Living Creatively: When Change Happens...How to Embrace Your NEXT!
Workbook:
The Year of Living Creatively is a guidebook for developing awareness of how to have your life filled with joy, hope, abundance and adventure! It is filled with exercises to enhance creativity and ultimately bring out the passion that may have been negatively impacted by the drama of a big change. If you would like to see a short video that Nicolette recorded about the guidebook, click here.
Quotes:
Those who have heard Nicolette speak about the guidebook, as well as readers, have asked for the quotes from the guidebook that they have said were inspirational. To post on a desk or on a wall to use for daily inspiration, we created a free printable PDF. To get a copy, click here, view and save the PDF on your computer.
Simply Stated Sundays:
To accompany that workbook, I continue to write weekly email messages called Simply Stated Sundays. During my year of "living creatively," I started a great practice of writing inspirations based on the exercises in the book. These inspirations are called, "Simply Stated Sundays" and are available to you as a subscription to arrive in your email inbox on most Sundays. These quick inspirations offer a great way to jumpstart your week with creativity and insights!
To read more about The Year of Living Creatively and to sign up for Simply Stated Sundays messages, click here.